Mixing Food and Fashion
March 1, 2009It’s midterm season at school right now and in an attempt to cope with feeling overwhelmed by the mountains of assignments I need to concur by April I found myself giving into a guilty pleasure. For a short break I traded my textbook for the March ’09 edition of Canada’s FASHION magazine. But, the powers that be would not let me escape my academics entirely. The “2009 culture trends” included — to my surprise — a two page article profiling four Canadian chefs and food trends!
The magazine.
The surprise.
The win!
Writer Shaun Smith shone light on modern bistro with Vancouver chef Jeremie Bastien, Montreal’s hybrid desserts pro Patrice Demers, inventive sous vide chef Theo Yeaman from Calgary and Toronto’s Mark Cutrara who is a chef hooked on the locavore movement.
It always seems to be a challenge to keep the modern Canadian’s attention on food and agriculture. With less than 5% of Canada’s population living on a farm it is harder and harder to connect with urban readers. Finding stories, angles and agricultural topics that are captivating enough to interest unconventional audiences are what agricultural communicators strive for.
It’s exciting for agricultural communicators and journalists that food production has crossed the cultural interface. Agriculture has made its way into a new demographic audience with the help of a highly urban magazine. Congratulations agricultural communicators. Food is fashion, who knew?
Stef, I hope you keep your blog active when you graduate. This is great stuff.
Like the fashion magazine, your blog is another example of agricultural communications finding new places to thrive.
[...] my most passionate posts (good and bad) arizse when agriculture is reported in everyday media like FASHION magazine, the movies or regional [...]